GROWING


Now that you’ve built an online business, it’s time to get busy growing it.

I will share some of the tools and resources I’ve used to grow my online business and might recommend. I will also share some of the tools and resources I’ve created that you might find useful.

Disclosure: I will discuss a variety of products on this website, and when possible, I may use affiliate links. If you follow an affiliate link and go on to purchase that product, I may be paid a small commission. However, your cost will be the same.

EMAIL MARKETING


After someone says they’re interested in you and your business, you need a tool that can help bring those people back to your business. While email marketing is just one way of doing this, it can be very effective if done correctly.

I’ve experimented with multiple email marketing tools.

MailChimp: https://mailchimp.com/
AWeber: https://www.aweber.com/
ConvertKit: https://convertkit.com/
Infusionsoft: https://www.infusionsoft.com/
ConvertKit (again): https://convertkit.com/
ActiveCampaign: https://www.activecampaign.com/

While there is no perfect solution, at this point, ActiveCampaign seems to be the best fit for me and, they appear to be going in the right direction.

MEMBERSHIP SITES


Grow your online business with a members-only community on your website. Provide real value to members and do it often. Not only will this give people a reason to continue visiting, if done correctly, can be a great tool/resource for serving your clients and even prospective clients.

Once I started learning about membership sites and all the possibilities, I was hooked. I knew immediately that this was something that could benefit my clients and my business, in a big way.

Depending on the type of membership(s) you want to create and, how you want them to operate will determine which tools are right for you and your business. At Goals Are Cool, we use the following membership plugin:

MemberPress: https://www.memberpress.com/

If you’re interested in checking out our members-only community, it’s called The Academy. You can create a free account and get started today.

AFFILIATE MANAGEMENT


Sometimes, your customers and the people who have used your products will be your best salespeople. You can incentivize those people financially to help sell your products online with an affiliate management system.

While the requirements for your business may be different, we use the following affiliate management plugin:

Affiliate Management: https://www.affiliateroyale.com/

AFFILIATE MARKETING


As a website owner, you can promote someone else’s business in a blog post. If they have an affiliate marketing program and, if you generate a sale or qualified lead for them, you could earn a commission. It just depends on the details of their program and if they have one.

There’s a lot involved with affiliate marketing. I’ll try to keep it high level and touch on the main points only. Otherwise, this could get long. As always, please do your own research.

At Goals Are Cool, we offer a generous affiliate program paying you $$$ for every new client you bring us. That said, as an example, let’s assume you want to become an affiliate marketer for Amazon.

STEP 1: Sign up for the Amazon affiliate program called Amazon Associates.

***Make sure you read the rules, terms, and conditions before signing up.***

STEP 2: Choose a product (on Amazon) that you want to promote.

***Affiliate marketing works best when you advertise products that you’ve used and have helped you in some way. Let’s assume that you have a fitness blog. You might want to promote a book that helped you get fit.***

STEP 3: You could write a book review and explain how the book helped you get fit.

STEP 4: Include approved affiliate links throughout your book review.

***You don’t need an affiliate link on every line.***

STEP 5: Publish the book review as a blog post on your website.

***When someone clicks on your affiliate link, they’ll be automatically redirected to purchase the product on Amazon.***

If you have questions or need help with strategy, I’d encourage you to join The Academy. You can create a free account and get started today. After joining, head over to the forums. If you don’t see what you’re looking for just create a new forum topic and, we’ll be glad to help in any way we can.

PODCASTING


Starting a podcast is a great way to grow your online business. Here are some of the tools and resources I use for The Goals Are Cool Podcast.

Libsyn (Audio Hosting): https://www.libsyn.com/
Music Radio Creative (Episode Introduction): http://www.musicradiocreative.com/
Audio-Technica Mic: Audio-Technica ATR2100-USB Cardioid Dynamic USB/XLR Microphone
Audacity (Edit/Record Audio): http://www.audacityteam.org/

ADVERTISING


One way to grow your business is through advertising. There are so many different ways to advertise your business. I haven’t done much advertising, but what I have done has been interesting. I’ve used the following:

Facebook
HINT: You’ll want to learn how to use the pixel to target and retarget different types of traffic.

Google AdWords
Google contacted me to see if they could create an ad campaign for my account. They created the campaign and then walked me through it. Having a conversation with them was helpful.

Another option is Google AdSense and, it’s free. You can make money by displaying ads on your website.

ANALYTICS


Knowing what people are doing when they visit your website is important. Why? It gives you the ability to test certain things and, make changes that will likely increase engagement. Get key insights into the type of people your business is attracting, and use that information in your marketing and advertising efforts.

Google Analytics

SCREEN RECORDING


Want to create a video of something on your computer? Maybe something like a product demo or tutorial. You need screen recording software. Currently, I use the following:

ScreenFlow
Zoom

SEO


Search Engine Optimization or SEO can be used to bring targeted traffic to your website. However, figuring out the right strategy at the right time and, tailoring your website to satisfy the requirements of changing search engine algorithms can be tricky. I tend to focus more of my time on creating quality content. However, I do use the following plugin:

Yoast SEO Plugin

LEAD MAGNETS


In the most simple terms, a lead magnet is something of value that you’ll see online business owners offer to their site visitors/prospects in exchange for contact information.

15 irresistible lead magnet ideas to attract people to your business

COUNTDOWN TIMERS


Want to add a sense of urgency to your promotions? Give people a reason to take action when you want them to and, try using a countdown timer. I use the following countdown timer in some of my emails.

Motion Mail

SALES FUNNELS


WEBINARS


Check back often as this page will continue to be updated.

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